Take a closer look. Do you see the cool accidental variation on that plant? One bract was split right down the center with red on one half and white on the other. I hope some smart hybridizer figures out how to isolate and stabilize that because that would be a very cool looking poinsettia.
My favorite of all the poinsettias I saw was this one, which manages to take just a tiny twist on the traditional with the variegated leaves.